Damn Good Advice (for people with talent!)
George Lois has never been one to let others get in the way of his better judgment or resist the need to speak his mind. Which is why his latest book, Damn Good Advice (for people with talent!) is perhaps his most honest work to date. As he says, “Why just be a Creative Thinker–when you can be a Cultural Provocateur!” For many, Lois remains best-known for his ground-breaking and controversial Esquire covers from the 1960s, yet as an advertising pioneer he is responsible for some of the most innovative and intelligent ad campaigns of our time. Creator of the so-called “Big Idea” concept, lately he’s come to be referred to as “the original Mad Man”, an association he is quick to refute. For Lois, the hit series’ lazy suggestion that Madison Avenue’s best creatives were boozy, womanizing WASPs is an insult to the professional, hard-working, children of New York immigrants whose innovation helped bring about a cultural and creative revolution in American commercialism.
But for all his tough-talking chutzpah, Lois is the embodiment of hard work and thoughtfulness within his profession. “Creativity can solve almost any problem,” he says. “The creative act, the defeat of habit by originality, overcomes everything.”
Damn Good Advice (for people with talent!) by George Lois is available here.