Gaspare Vinci’s eponymous label came about when New York-based importer Domenico Valentino suggested they bring in wines under his own name. Hailing from Marsala, a seaport at the westernmost tip of the island (and also the name of the famous local fortified wine), Gaspare is an expert on Sicily’s native grape varieties and viticultural traditions. His wines are very much of their place, something I felt their labels should reflect. If you’ve ever read the small-print on a box of sea salt you’ll be aware that the province of Trapani is known for its salt mills. These iconic conical constructions were the starting point for my label idea. I wanted the design to be as clean and straightforward as the wines themselves, and I began to look for elements specific to the region that I could incorporate graphically as hand drawings. In addition to the salt mill, I eventually settled on the Castello dei Conti di Modica in Alcamo, the prickly pear cactus (opuntia) and the claw-like Alberello vine as appropriate architectural and botanical representations of Sicily in New York.
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